Est 1950. Hilo, Hawaii. No high fructose corn syrup. No artificial dyes. Our Story: Back in the 1950's in Hilo, Hawaii, our founder, Rober R. Taira, created a soft, sweet, and irresistibly delicious bread. His bread quickly became a household favorite enjoyed and shared by friends and families everywhere. Today, our family remains committed to baking breads with the same irresistibly recipe that Robert created years ago. Our hope is that you share our breads with the same Aloha Spirit with which it was baked. Mahalo, The Taira Family. Recyclable package.

Enriched Flour (wheat Flour, Malted Barley Flour, Niacin, Reduced Iron, Thiamine Mononitrate, Riboflavin, Folic Acid), Water, Sugar, Butter (pasteurized Cream, Salt), Eggs, Contains Less Than 2% Of Each Of The Following: Sodium Silicoaluminate, Potato Flour, Soy Flour, Whey, Corn Flour, Monocalcium Phosphate, Ascorbic Acid (added As A Dough Conditioner), Nonfat Milk, Salt, Datem, Calcium Silicate (anti-caking Agent) Yeast, Sorbitan Monostearate, Sodium Stearoyl Lactylate, Sorbic Acid (preservative), Mono-& Diglycerides, Wheat Starch, Enzymes

When toasting, use low setting to avoid burning.

Try something new! Use our sliced bread to make any sandwich irresistible or put a delicious twist on your French toast.

For best results, store at room temperature.