Est 1950. Hilo, Hawaii. No high fructose corn syrup. No artificial dyes. Our Story: Back in the 1950's in Hilo, Hawaii, our founder, Robert R. Taira, created a soft, sweet, and irresistibly delicious bread. His bread quickly became a household favorite enjoyed and shared by friends and families everywhere. Today, our family remains committed to baking breads with the same irresistibly recipe that Robert created years ago. Our hope is that you share our breads with the same Aloha Spirit with which it was baked. Mahalo, The Taira Family. Recyclable package.

Enriched Flour (wheat Flour, Malted Barley Flour, Niacin, Reduced Iron, Thiamine Mononitrate, Riboflavin, Folic Acid), Water, Sugar, Whole Wheat Flour, Honey, Butter (pasteurized Cream, Salt), Grain Blend (whole Wheat Flour, Whole Grain Yellow Corn Flour, Organic Whole Grain Oat Flour, Whole Grain Barley Flour, Whole Grain Triticale Flour, Whole Grain Rye Flour, Salt), Invert Syrup, Contains Less Than 2% Of Each Of The Following: Eggs, Wheat Gluten, Sodium Silicoaluminate, Yeast, Sorbitan Monostearate, Ascorbic Acid (added As Dough Conditioner), Potato Flour, Whey, Corn Flour, Mono Calcium Phosphate, Nonfat Milk, Datem, Calcium Silicate (anti-caking), Salt, Sodium Stearoyl Lactylate, Calcium Stearate (anti-caking) Sorbic Acid (as A Preservative), Mono-& Diglycerides, Soy Flour, Calcium Sulfate, Calcium Phosphate, Wheat Starch, Enzymes

When toasting, use low setting to avoid burning.

Try something new! Use our sliced bread to make any sandwich irresistable or put a delicious twist on your French toast.

For best results, store at room temparature.