Est 1950. No high fructose corn syrup. No artificial dyes. Original recipe. Our Story: Back in the 1950's in Hilo, Hawaii, our founder, Robert R. Taira, created a soft, sweet, and irresistibly delicious bread. His bread quickly became a household favorite enjoyed and shared by friends and families and shared by friends and families everywhere. Today, our family remains committed to baking breads with the same irresistibly recipe that Robert created years ago. Our hope is that you share our breads with the same Aloha Spirit with which it was baked. Mahalo, The Taira Family. Recyclable package.

Enriched Flour (wheat Flour, Malted Barley Flour, Niacin, Reduced Iron, Thiamine Mononitrate, Riboflavin, Folic Acid), Water, Sugar, Liquid Sugar (sugar, Water), Butter (pasteurized Cream, Salt), Eggs, Contains Less Than 2% Of Each Of The Following: Potato Flour, Yeast, Whey, Nonfat Milk, Soy Flour, Salt, Degerminated Yellow Corn Flour, Datem, Wheat Gluten, Sodium Stearoyl Lactylate, Monocalcium Phosphate, Wheat Flour, Calcium Sulfate, Ammonium Sulfate, Ascorbic Acid Added As A Dough Conditioner, Sodium Silicoaluminate, Sorbitan Monostearate, Wheat Starch, Enzymes, Mono-and Diglycerides, Microcrystalline Cellulose, Calcium Silicate.

Dear Retailer: To assure quality and freshness, our bread is delivered to your store frozen. Hold bread in freezer until you are ready to place on the shelf for sale. Please do not place on the shelf frozen. To Thaw: Open carton and place at room temperature for 1-2 hours or until thawed.