Toothpaste for sensitive teeth. Gluten Free. Vegan. Do good. Happy people happy planet. The original Toms of Maine. Doing good everyday. Since 1970. Natural fluoride-free. Relieves + protects. Clinically proven. Sensitivity relief within 60 seconds (For rapid relief, apply the product directly to the sensitive tooth with fingertip and gently massage for I minute. Use as needed, up to twice per day or as recommended by a dental professional. For daily sensitivity prevention and lasting relief, apply a strip of product to cover head of soft bristled toothbrush. Brush thoroughly for one minute twice daily especially at the gum lines where most tooth sensitivity occurs, or as recommended by a dental professional) Advanced whitening action (vs a non-whitening toothpaste). at Tom's of Maine, we don't just say good, we do good. our story starts in 1970 when tom and kate had a vision about companies taking action and doing real good: good for you, our planet and our communities. Fifty years later we're doing even more. we make wonderfully-natural products, give back 10% of our profits, and work for real change - like developing the first of its kind recyclable tube! Get sensitivity relief + whitening all in one toothpaste. the amino acid + calcium carbonate complex contains arginine to deliver sensitivity relief within 60 seconds (For rapid relief, apply the product directly to the sensitive tooth with fingertip and gently massage for I minute. Use as needed, up to twice per day or as recommended by a dental professional. For daily sensitivity prevention and lasting relief, apply a strip of product to cover head of soft bristled toothbrush. Brush thoroughly for one minute twice daily especially at the gum lines where most tooth sensitivity occurs, or as recommended by a dental professional). this natural formula provides 24/7 protection (Lasting sensitivity relief based on continuous use) for sensitive teeth and safely whitens your teeth. now isn't that something to smile about? happy brushing! www.tomsofmaine.com. To learn more about our stewardship model and what natural means at tom's - from natural ingredients to sustainable business practices - go to www.tomsofmaine.com. How we do good everyday at Tom's we share every ingredient's purpose and source at tomsofmaine.com. Certified B Corporation. 10% profits to charity. Certified good guys. 5% employee time volunteering. Certified 100% recycled paperboard. Not tested on animals. Sustainable business practices. Cruelty free. Recyclable Tube: Your community may not yet accept tubes for recycling. Check locally. Learn more at tomsofmaine.com/recyclable-tube. Recycle box separately. Thoughtfully blended & packaged in the USA.

Arginine Bicarbonate, Benzyl Alcohol, Calcium Carbonate, Natural Flavor++, Hydrated Silica, Rebaudioside A, Sodium Bicarbonate, Sodium Lauryl Sulfate, Sorbitol, Titanium Dioxide, Water, Xanthan Gum, Xylitol.

Directions for Use: Adults and children 12 years of age and older: For rapid relief, apply the product directly to the sensitive tooth with fingertip and gently massage for 1 minute. Use as needed, up to twice per day or as recommended by a dental professional. For daily sensitivity prevention and lasting relief, apply a strip of product to cover head of soft bristled toothbrush. Brush thoroughly for one minute twice daily especially at the gum lines where most tooth sensitivity occurs, or as recommended by a dental professional. Lasting sensitivity relief based on continuous use. Children under 12 years: Consult a dentist or physician.

Store at room temperature.