Arm & Hammer - The Standard of purity. Up to 3x more plaque removal (In hard-to-reach areas compared to a leading toothpaste). Improves gum health while gently removing plaque & surface stains. At Arm & Hammer, we like to be different. Naturally powered by baking soda, our toothpaste goes beyond cleaning, giving you stronger, healthier teeth and gums. And unlike regular toothpaste, our pure baking soda formulas penetrate deeper throughout your mouth, removing up to 3X more plaque in hard-to-reach places (In hard-to-reach areas compared to a leading toothpaste). Best of all, we do this gently, and are less abrasive than other toothpastes (Data on file). Strengthens enamel/neutralizes acids/freshens breath/cavity protection. Improves gum health. Gently whitens. Clean, minty taste. Targets plaque, tartar & set-in stains. Deep cleans teeth & gums. Our Commitment: Green-e: Certified Renewable Energy. Proud supporter of Arbor Day Foundation.

Sodium Bicarbonate (baking Soda), Peg-8, Peg/ppg 116/66 Copolymer, Sodium Carbonate Peroxide, Tetrasodium Pyrophosphate, Silica, Sodium Saccharin, Flavor, Water, Sodium Lauryl Sulfate, Sodium Lauroyl Sarcosinate

do not swallow • supervise children as necessary until capable of using without supervision • rinse away toothpaste residue thoroughly after brushing adults and children 2 years and older brush teeth thoroughly after meals or at least twice a day, or use as directed by a dentist or physician children under 6 years | instruct in good brushing and rinsing habits (to minimize swallowing) children under 2 years ask a dentist or physician