Refresh & Repeat.

You never know when opportunity will strike, so you need to smell your best whenever, wherever. Relax. At AXE, we got you. With 12-hour refreshing scent, AXE Black Body Wash for men busts bad odor and keeps you smelling shower-fresh. All. Day. Long. Refreshing, effortless and deliciously foamy, this body cleanser of frozen pear and cedarwood, leaves you clean, fresh and smelling 100% ready.

Same great AXE Black Fragrance, fresh new look. But what’s on the inside matters too. Wash away odor and smell, refreshed for 12 hours with our first Dual Action Body Wash. Plus, our 100% plant-based moisturizers keep your skin feeling irresistibly soft, naturally. All day, all night – no matter what, you’re ready.

Fresher you, cleaner planet. By 2025, AXE aims for all our packaging to be recyclable or to include recycled materials – our Body Wash bottles are already made with 100% recycled plastic.

At AXE, we believe that one of the keys to attraction is an irresistible fragrance. That’s why we’re dedicated to giving you all the best tools to make sure that whenever opportunity comes your way, you smell your absolute best.

From our body sprays to our men's body wash, our antiperspirants to our deodorants, we’re doing everything we can to make sure no one gets left out of the attraction game.

Welcome to the future. It smells amazing.

New and upgraded AXE.

Water (aqua), Sodium Laureth Sulfate, Sodium Chloride, Cocamide Mea, Fragrance (parfum), Citric Acid, Tetrasodium Edta, Ppg-9, Propylene Glycol, Methylchloroisothiazolinone, Methylisothiazolinone, Yellow 5 (ci 19140), Blue 1 (ci 42090).

Squeeze out body wash. Lather on body. Rinse off. Be clean. Smell great.