We have lift off.

You never know when opportunity will strike, so you need to smell your best whenever, wherever. Relax. At AXE, we got you. AXE Apollo 2-in-1 shampoo & conditioner gives your hair a deep clean and condition. All. In. One. Refreshing, effortless and deliciously woody, let the sage and cedarwood do their thing, leaving your hair clean, soft and smelling 100% ready.

Same great AXE hair care, fresh new look. But what’s on the inside matters too. Our 100% plant-based moisturizers keep your hair feeling irresistibly soft, naturally. All day, all night – no matter what, you’re ready.

Fresher you, cleaner planet. By 2025, AXE aims for all our packaging to be recyclable or to include recycled materials.

At AXE we believe that the key to attraction is an amazing fragrance. That’s why we’re dedicated to giving you all the best tools to make sure that whenever opportunity comes your way, you’re smelling your absolute, irresistible best.

From our body sprays to our shower gels, our antiperspirants to our deodorants, we’re doing everything we can to make sure no one gets left out of the attraction game.

Welcome to the future. It smells amazing.

New and upgraded AXE. Smell ready.

Water, Sodium C12-13 Pareth Sulfate, Cocamidopropyl Betaine, Dimethiconol, Fragrance, Sodium Chloride, Citric Acid, Carbomer, Propylene Glycol, Tea-dodecylbenzenesulfonate, Disodium Edta, Guar Hydroxypropyltrimonium Chloride, Sodium Benzoate, Ppg-9, Citronellol, Linalool, Mica (ci 77019), Titanium Dioxide (ci 77891), Blue 1 (ci 42090), Yellow 5 (ci 19140)